George Goldfarb rejoined maurices in August 2024 as Interim President and CEO. Prior to his retirement in 2021, George spent nearly 37 years at maurices, the last 10 of which he was President and Chief Executive Officer. During his tenure with maurices, George held multiple roles across finance, real estate, operations and merchandise planning and allocation. He served as CFO, COO, and President / Chief Executive Officer. While maurices was part of the Ascena Retail Group, George also held positions of President and CEO of the Value Fashion Segment and Executive Chairman of Catherines Stores, Inc. Prior to maurices, George worked in public accounting and earned a Bachelor of Accounting degree from the University of Minnesota-Duluth.

George is credited for building the maurices brand into what it is today and is extremely involved in the community. He serves on several boards, both public and nonprofit.

Sue Ross leverages her 30+ years of experience helping maurices win through talent and people. She is passionate about shaping culture and creating a great place to work. In this role, she oversees all aspects of the associate experience and provides vision to the HR team. In addition to HR, Sue is responsible for CSR, corporate communications and strategic initiatives.

Sue started her career at maurices in 1990 as an HR Business Partner. She was promoted several times, and in 2000 was named SVP of HR, a role she held until 2013. At that time, she transferred to maurices’ then-parent company, ascena, as EVP of Talent Strategy and Corporate Affairs. Sue returned to maurices in 2019, following the acquisition of maurices from ascena to OpCapita.

Currently, Sue serves as a Trustee for the College of St. Scholastica, is on the Board of Trustees for the Hennepin Theatre Trust, and is an advisor to the University of Minnesota-Duluth’s School of Business and Economics.

Brian has been with maurices for more than 30 years. During that time, he’s held multiple roles in finance and operations, and spent 3 years as CFO for ascena's value segment. Brian has a deep knowledge of maurices operations and business model. In his current role, Brian oversees Finance, Legal, Real Estate & Construction, Asset Protection, Workforce Management, Internal Audit, Procurement and Merchandise Planning and Allocation.

Brian is a strategic leader who’s operational and financial expertise have been instrumental in driving maurices’ success. He has helped drive growth in our core business, set the pace for new businesses and across different sales challenges.

As a native of northern Minnesota, and growing up in a small town, Brian is a champion for maurices’ hometowns and is committed to giving back to the community. In addition to his support to local sports teams, Brian has been on leadership roles for the Duluth Chamber of Commerce and Apex.

Brian earned his Bachelor of Science degree in Accounting from St. Cloud State University. Prior to joining maurices, he worked in public accounting.

Swati Kelkar joined maurices in September 2020, bringing over 30 years of experience in product development, sourcing, supply chain and business incubation. She is a “tour de force” in apparel brands, and in addition to her breadth of experience, considers her proudest career moments in developing her teams.

Swati’s experience includes Club Monaco (senior product development and sourcing roles), American Eagle Outfitters (SVP of Product Development), Talbots (SVP of Global Sourcing), Kenneth Cole (EVP, Supply Chain and Global Sourcing), and Kit and Ace (Chief Product Officer). Swati has additional international work experience from Calida (Switzerland) and Reebok (Mauritius).

At maurices, Swati oversees all areas of product, including evsie, our tween division.

Swati serves on the Board of Directors for Clothing for Care, Inc., a nonprofit helping to transform the lives of children and youth through charitable associations.

Megan Douglas rejoined maurices in 2023 as Chief Information Officer. Megan is a transformative CIO who bridges technology and the business.

Megan has experience from Michael Kors (CIO, Divisional VP); ascena Retail Group (CIO), maurices (AVP-IT Operations), Best Buy (Application Development Leader), Target (SAP Product and Portfolio Manager) and Accenture, LLP (Business Capability lead).

Megan is a trusted partner and transparent communicator who translates the IT and digital vision in practical ways. She is experienced in leading brands through significant change and is known for her authentic leadership and work with her teams.

Megan has a Bachelor of Science degree in Mechanical Engineering from the University of Minnesota and Master of Business Administration from the University of Minnesota. She is a champion for getting more women involved in S.T.E.M., is a Board Member for the Johnson Family Foundation, and Board Member and Treasurer for the Make Kindness Campaign.

Reneé Schedlbauer is our SVP of Stores and Field Experience, and is proof positive of our commitment to career growth. Reneé started at maurices as a part-time associate in 1993. She worked her way through the organization as a store leader, district leader, market sales leader and regional sales leader. She has held the position of SVP, Stores and Field Experience since 2022.

Reneé brings a deep understanding of maurices’ operations, culture, associates and customers. She builds and empowers teams and is an authentic leader who thrives in a fast-paced, high-energy culture.

Michael is an experienced supply chain and omni-commerce retailer who balances results and strategic excellence. He joined maurices in 2019 as SVP of Omni channel, and in 2021 was given additional responsibility for supply chain, logistics and our call center.

Prior to maurices, Michael gained additional experience from Stage Stores (SVP of Omni Commerce); Sterling Jewelers (VP of eCommerce); Channel Intelligence, a division of Google (VP of Retail Marketing); and Home Depot (GM and Senior Director of eCommerce Marketing and Merchandising, and eCommerce Supply Chain).

Michael earned his Bachelor of Science degree with a double major in International Relations and Latin American Studies from American University.

Michael is a fierce lacrosse fan and has volunteered time and talent to youth programs.

Jen Freeman is part of the fabric of maurices. Jen has 20+ years of experience with maurices, working her way through the merchandising organization. In addition to her maurices experience, Jen worked on the manufacturing side of the business and was also a small business owner.

As GMM, Jen leads all apparel buying teams. Jen brings an eye for trend and curation, while anticipating the customer’s needs across maurices’ assortment. She is known as an authentic leader who focuses on both the organization and the associate.

Jen earned her BS in Business and MBA from the University of Minnesota Duluth. She is an active volunteer in the Duluth community and currently serves on the Essential Health Foundation Board.